If you've got traffic coming to your site, you're 99% there. Of course you also need to have a valuable offer for your visitors - a reason for them to transact with you. What you do with the traffic when it gets to your site could be any number of things. The most crucial aspect of this process is getting the visitors to your site.
Let's talk about how to generate traffic...
Here are a few of the most popular way to get traffic to your site - for free:
- Web 2.0 Sites
- Article Websites
And here's how to use each method...
Web 2.0 Sites
A Web 2.0 site gives its users the ability to interact with each other and create the site's content together. These are great sites to work with because they allow you to participate in this content creation. Because these sites get so much traffic, Google and the other search engines treat these sites with greater importance in their algorithms. The benefit of this to you is that your content is now considered as part of these sites. And any links in your content that point to your own sites count as a strong "vote" in favor of your sites - lending you credibility in the search engines. The direct traffic from the Web 2.0 sites themselves is only part of the benefit. There are many more web 2.0 traffic tactics we don't have time to get into here, but this will get you started.
Article marketing really builds on the Web 2.0 concept. Article sites are in essence web 2.0 websites. Article directories are sites where users (including you) can upload articles they have written. And because they are also considered authority sites by the search engines you get all the benefits of other web 2.0 sites just by putting your articles on them. And in addition to this, other users can take your article and place it on their own website. And along with your article, they have to include your author information and a link back to you - so you get more free traffic and SEO benefits. Here are a couple article marketing traffic tips:
- Do your keyword research
- Tailor the content of your article for the keywords
- Hyperlink these keywords to your website - both in the content of the article and in your author's info section.
Our discussion would not be complete without talking about video. Just like article directories, video sharing sites also rely on user-generated content. So, just like article marketing, video marketing enables you to add content to authority sites. And in addition to this, because Google and the others love video so much, you can get listed for highly competitive keywords much more easily.
Here's how to get free traffic using video...
- Sign up for YouTube
- When people view your videos, you want them to visit your site, so turn all the other modules in your profile off
- Use the tags in your profile to enter the keywords you want to rank for
- Include a link to your main site in your profile
- Add 1 or more videos to your profile
- Include your keywords in the title, description and tags
If you take action on the items listed here you'll have free traffic in no time.