Honestly, everyone making money online has an email list. It's the number one key to opening the success floodgates. Once you have a list built, you can market to it again and again. It's like a renewable resource that allows you to make money on demand.
How's how to build a list:
Here are the three components of list building:
- The Squeeze Page
- The Incentive
- The Thank You Page
Your Landing Page - Your opt-in page is the page you send visitors to to build your list. It's the page where you ask them for their email address. So, obviously it has to be well designed. It's also got to be free from distractions. You've also got to make a strong "close".
If you fail to make a strong close, you're wasting your efforts. Your call to action tells the visitor what to do. You opt-in rates will take a dramatic nose dive without it. Oddly, if you don't make it clear, people will be confused and end up doing nothing.
You can take your opt-in page to the next level if you add a video to it. Adding video will help keep your visitors attention. It also allows you to tell them what to do several times. And after the video, you can make it just say "fill in the form now".
If you don't know how to make video, don't worry. You can hire freelancers to do this for you for a few hundred dollars. You can also find ready-made list building tools that have everything pre-built for you.
The Incentive - The second component is the reason they are opting into your list. People need a good reason to part with their email address. Email privacy is very important to most people. This means your bribe needs to be very attractive.
You have to provide value in your bribe for it to be good. Then it becomes something people want to get from you. And something from which they can derive a benefit. A few ideas:
- A free report
- A piece of software
- A multi-part email series
You've got to create some great content. And make it both helpful and informative. And of course it has to be free. If you make it good enough, they will give you their email in exchange.
If you're worried about creating this content, don't be. You can just pay someone else to make it for you. You just pick the topic and they create the training. A 5-part email series is a good freebie. Each email will cost between $20 and $25. So, you'll get the whole series written for under $150.
You can also get email list building tools that include the premium. Two things to keep in mind when writing (or buying) and email training series. The first thing is that it delivers value to your subscribers. It also has to generate revenue for you! One very easy way to make some money from your list is with affiliate marketing. This is such a simple solution because you don't have to create the product. And it enables you to generate cash right away from your new list.
The Thank You Page - Finally, you need to consider your opt-in confirmation page. After subscribing to your list, your visitor is redirected to this page. A great thing to do here is provide some immediate value. That way, they feel glad that they gave you their email address. And it helps you establish the relationship. So when they get your email, they're happy to hear from you.
Again, a simple solution to this is to get an email marketing package that includes everything. Or you can go the DIY route. And write it all yourself. Or hire ghost writers to write them for you.
Summing it up
It makes no difference whether you build your opt-in, bribe and thank you page. Or pay a freelancer to write produce it all for you. Or if you get a ready-done package. It's just important that you start today building your opt-in list. Because as soon as you've got your own list . . . You can basically write your own meal ticket.