Answer this question: What's the most common reason people get online each and every day? You probably already guessed that it's to find information. Information seeking is so huge that Google alone hosts 400,000,000 searches every day! Why should you care? Well, this is an opportunity for your to provide what people want - information. And if you do it right . . . to make some money along the way.
Info marketing 101
First of all, an info business is the least complex business possible. You take information and turn it into a digital product - like and ebook. And then sell it to people who want to learn the info in it. Sounds simple enough, right?
How do you make it work?
You've got the basic concept - exchange info for money. In order to be successful people need to want the information you're providing. So the key is to figure out what people want. How can you find out what people want?
One very simple method is to do a little research. Visit answers.yahoo.com or similar sites and look at the questions being asked there. Your goal is to find a common problem. Something that most people don't already know. Then just give them the answer in your ebook.
If you're worried about how to write and ebook. Consider this: An ebook is nothing more than a collection of articles. Don't try to write a whole ebook. Just try to write one or two articles a day. And once you have bunch of good ones, refine and expand on them and put them together into an ebook.
OK, what's so hot about digital products? Well, that bring me to the tile of this article How about 7 reasons why:
Once it's built it runs pretty much on it's own. There is almost no support. So it's nearly a 100% hands-free business. You're building a completely automated business.
You have no physical inventory. There's nothing to ship. It's all delivered online.
Once you have a few info products created. You can just combine them into a more expensive product. It's nothing to combine the content from several ebooks. Then you can sell it for a lot more. Your customers will gladly pay more for a single bigger ebook. As opposed to a bunch of little ones.
3. Resale rights
You can grant other people resell rights to your own products. Resell rights are very hot right now, because it's much easier to get the resell right than to make your own product. Plus, you get to charge two to three time as much for these rights.
Leverage your ebook by using the content in different ways. Use part of it to make an autoresponder series. You can use this to build a list that you can marketing to again and again.
5. More leverage
You can also take parts of your ebook and turn it into smaller eBooks. These reports can then become lead generators for your ebook. They can be free or low prices. And you're creating targeted leads for your main product all along. Taking this technique to the max, you can let your affiliate give the reports away for you. Wait, did I say "affiliates"?
6. An army of affiliates
This is a real power strategy. If you've got products you own. You're able to let other people market it for you. Wouldn't it be nice to have a bunch of other people doing your marketing for you? Well, you *need* your own product to get affiliates.
OK, this is by far the biggest reason why. Setting up joint ventures is the fastest way to gain success. Period. That makes this is the biggest reason for creating your own info products. No products of your own = no way to do joint ventures.
If you can't see the power of info product marketing, then you haven't been paying attention. You'll become the ruler of your own fate. Because it's your business and you control it. So, don't waste any more time:
- Head over to Yahoo! answers
- Find out what people need to know
- Write about the answers
Don't make info product creation any more complicated than that. And in short time you'll have the foundation for your own info product.