No one can deny that you need traffic to your website in order to succeed online. And nothing beats free traffic. So where do we get free traffic? Google and other search engines.
How does free search engine traffic work?
The process works in a way that you have experienced many many times. You go to Google. Type in something you're looking for. Then you click on one of the pages that in displayed. Turns out that the website you visit just got free traffic from the search engine. What need to figure out is how to get you free traffic.
Most people only click results from the first couple pages. The truth is that this first page of results receives nearly all the clicks. And what's more, the first 3 get over 70% of the clicks.
This means that to get any real traffic you need to be on the first page in Google. To do that, you need to be "ranked" in Google's Top 10 results. Which brings up..
What is SEO?
Search Engine Optimization means that Google thinks your site matches what people are typing into their search box. It's a complex formula that only people working for Google know exactly. But there are several things that we know for sure.
Before you can get ranked, Google has to first know your site exists. This is known as being "indexed." When your website gets indexed, Google stores information about it in their massive database.
In order to get indexed, Google has to be able to find you. And the best way for Google to find you is to get inbound links from other sites. Since some of these site will already be indexed, Google will follow the links on their pages and find you.
Use your Twitter and Facebook updates to get quick indexed links to your site. Google visits these sites many times every day. So your new link will get indexed very quickly.
Once you have been indexed, you will start working on increasing your rank. Just getting indexed does you almost no good, considering that Google has billions of pages in their database.
The 3 factors in getting ranked:
This is also called on-page SEO. You need to make sure your content matches the search terms you're going after. The topic of this article is clearly SEO. One way Google figures this out is from the fact that it contains the term SEO. And another way this is determined is by the other related phrases like traffic generation that are also in the article.
You also need to make sure the title tags, outbound links and the domain itself match the topic of the page. Google uses all of this content to figure out what your site is really about.
The second factor is your linking. The links to your site, as well as the sites you link to are important. It's very important that you have more links coming in than you have going out. The more inbound links you have the better your ranking will be.
Article spinning is a super easy way to get a bunch of inbound links. To accomplish this you start by writing an article that targets the keywords you're after. You have to also write several different versions of your articles. And post unique versions to lots of websites that accept articles. And the more you do the better.
Increasing your activity
The last thing we know for sure is that Google likes to see active sites. A page that was created 3 years ago and hasn't been touched since won't rank well. Google expects you to be updating your site regularly. You can do this with RSS feeds and news posts.
But the best way is with active discussions on your page itself. This means you need to get real live people to your site, as well. An easy way to do this is from forums.
Set up forum profiles with the ones related to your website. Then become active in the forum. And link back to yourself in your signature file. This generates even more links back to your site. And it gets people to visit the site you link to.
Each step listed above is critical. However, writing a bunch of different articles on the same topic. And creating a bunch of forum profiles. And posting your articles and comments takes a lot of time. Which means you probably won't end up doing it.
However, rank builder software exists. And it automates everything we've just talked about. So my best advice is to automate as much of this as you can. Otherwise, you won't do it at all. And not doing it means you will never get free traffic from Google.