If you are willing to put forth the effort and are patient, you can turn around your email marketing so it becomes a valuable asset. There are guiding principles, but you must learn how to talk to your target audience. Take a good look at the rest of this article and see what you can take away and use.
If you are new to this, then bear in mind that you can prevent headaches if you employ good quality tools such as can be found with professional email tools used for list marketing. In a way, you're outsourcing your email marketing headache to an entity that focuses on giving the best results to its customers. Do not be concerned about the price unless money is really tight, but still you can join for reduced prices.
There really is almost no clear and logical choice when you are just getting started with email marketing. Another benefit is you will not have to worry about dealing with your ISP and bulk mailings, etc. Besides this, an email service provider is known to have a good reputation with the major ISP's, and they are often "white-listed".
If you do not have any tell-tale sign that you are the creator of your site, then we would urge you to do something about that. It helps to put people at ease much better when you reveal your business address and even a phone number. This is all win for you and really for your readers, as well, because it gives people a little peace of mind. People do check these things in the marketing emails they receive because we do the same thing from time to time.
Also think about including an alternative email address and even solicit comments and feedback.
Never fail to perform a test run to one of your own email addresses because you want to see how it looks in real time. Not only that, but there is also the double-check for your email getting through and delivered. Some people have special email addresses at all the major online web email services just for this test. At that point there will be no guessing and you can forget about it for a while.
No matter what, just be sure to verify that your format is still intact and not broken. So, professional email marketers will take the time to get this part right, and that is why they are pros.
If you have been having a hard time with email marketing, then do not worry and just learn and apply.